Flax’s purpose? We want to show you what artificial intelligence is all about, with its many features and forms. What is AI’s role today and what will it become tomorrow?
Visit Flax
01 Xperience
Part 1 isn’t just theory, it’s AI in action. Through games played with, against, and using AI, you’ll experience how optimization, machine learning, deep learning, and generative AI work.
02 Immersive Room
03 Demorooms
Part 2 explores how these technologies are used across sectors, as well as the ethical and sustainability challenges they raise.
04 Virtual Reality
Team up for tomorrow!
Out of office and into the future! Visit FLAX: House of AI with your team and Xperience a fun team building where you are guaranteed to learn something new and leave feeling inspired!
Practical information
Still have some unanswered practical questions? Find all the answers to the most commonly asked questions below.
Flax was developed with the support of the European Union. This means that, as a European project, the videos shown throughout the experience are in English. However, they are always accompanied by Dutch subtitles.
The guides will give their spoken explanations in Dutch and they will provide additional information where needed. English-language guidance is also available upon request.
Visits to Flax are always guided by our team of experts and passionate AI-enthusiasts. Thanks to our diverse backgrounds, we can tailor each visit to the current audience, ensuring an engaging and accessible experience for everyone.
No prior knowledge required.
A visit to Flax has a standard duration of 1 hour and 30 minutes.
You can visit Flax with a group of up to 24 people. A minimum of 5 participants is required, due to the competitive nature of the experience.
Prices for a visit start at €240. Check out our booking calendar for further information.


